China and India in the world for almost 25 per cent of the total world population and accounts for about 40 per cent of gross domestic products. In the last ten years, China won the bulk of global attention. But that may change as India itself as a major economic power. In fact, a debate on this is terrible or not, that India for China. Despite the opinion is divided, there is now a consensus that India is not only a large capacity, but some of them already have been to see. The sub-continent, it is expected that in 2025 and is now the fifth largest economy in the world's second fastest growing economy, the growth rate in the last three years with an average of about 8 per cent.

The liberalization since 1991, with the economy in India and more in real terms during this period is doubled untouched. Domestic consumption and industrial development of information technology, both for the country paid a dividend growth. Indian consumer goods and one of the top ten in the world and that U.S. $ 400 million in 2010 and is expected to have the fifth largest in the world. As the Indian aviation market is already a large capacity, and some industries, foreign investors in India very seriously. India is more than 90 million mobile phone customers is expected in a few years, India's second largest mobile phone market, after China's. The Franklin fund, the head of India, Sukumar king says: "For their size, and for India in the coming decades, a strategy expected to increase due to the global ambitions of companies around the world has become a necessity. Why might India's faith in the Kearney index for China's foreign direct investment. Posco to South Korea as the second most attractive destination in the state of Orissa recently invested $ 12 million U.S. has decided to, iron mining ore and steel for the purpose of ranks.

As an economic superpower in the emergence of India, and foreign investors for the growing attraction of the country, with many investors to put a strategy for India are forced to. Some companies, General Electric, LG, like Korea, have done a good thing, while others, like Sony and Levi's a difficult time for them if they are used in India. The purpose of this article the nature of the business environment in India is to overcome these challenges and the best way. The changing economic scenario in India, I begin to think about to do. A later section of the strategic, political and cultural challenges expected to have a part in that foreign investors. More appropriate in the context of India that could be in the end, I will strategies.
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